content as long as it is helping the broadcaster serve different audiences.īut Ofcom added: “We agree with stakeholders that there needs to be greater transparency from the BBC on its overall approach to acquisitions.”

Ofcom said it did not agree that “BBC should be required to ensure that every one of its acquisitions is distinctive.” In other words, the regulator said the BBC can acquire U.S. ITV suggested that the BBC should focus on distinctive acquisitions, pointing to previous deals for Nordic noirs, including The Killing and Borgen, which it said helped pave the way for other successful foreign-language dramas. “The second issue… is that the BBC competes in the market against other broadcasters, such as ITV, inflating the price at which the content is purchased.” “The first issue with the BBC acquiring mainstream third-party content is that it sits uncomfortably with its mission to be distinctive and take creative risks,” ITV said. Discovery title Superman & Lois and films such as Marvel’s Avengers Assemble. In a submission to Ofcom’s review, ITV said the BBC had “dramatically increased” its spend on acquired content over the past six years, including deals for shows like Warner Bros.

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